Zoya brings creative elegance to the streets through OOH campaign

Zoya’s latest outdoor campaign stands out for its ability to translate creative storytelling into a striking visual presence across cityscapes. Conceptualised around the theme of poetry in form, the campaign draws on the heritage of Kashmir and the rhythm of seasons to bring alive the brand’s design philosophy. 

Platinum Outdoor has executed this idea on billboards with a focus on visual elegance and emotional resonance. Each creative is designed as an intimate story, where jewels are portrayed as more than ornaments—they are expressions of emotion, transition, and renewal. The campaign imagery flows through seasonal transitions, from the warm amber tones of autumn to the stillness of winter and the freshness of spring, offering viewers a layered narrative in a single glance. 

On the OOH canvas, this campaign achieves what few manage: to slow down the passerby and invite them to pause. The billboards become spaces for reflection, carrying forward Zoya’s positioning as a brand that values not just aesthetics but also the depth of meaning behind its creations. By combining strong visual storytelling with high-visibility placements, Zoya ensures that its message of pride and artistry resonates with audiences in a memorable way. 

Ajoy Chawla, CEO Jewellery Division, Titan Company Ltd., commented on the campaign: “Whispers from the Valley has long been one of our most celebrated collections, cherished for its connection to Kashmir. Kashmir is poetry for India, and at Zoya, we see that poetry in its seasons. The Zoya woman, enchanted by this beauty, celebrates the spirit of renewal.”