Zomato serves up a Garba-inspired OOH twist with a ‘not a Blinkit ad’ billboard

Zomato has taken a playful route to festive outdoor advertising with a billboard that declares, “this is not a blinkit ad”, followed by the line, “it’s the dhokla we’ll get you after garba :)”. 

Set against a bright yellow backdrop dotted with food-inspired patterns, the creative uses bold typography and a tongue-in-cheek reference to Blinkit to deliver its message. The Zomato logo anchors the bottom of the billboard, keeping the brand attribution clear while the copy does the work of drawing attention. 

The campaign taps into Gujarat’s Garba season, connecting the post-dance appetite for a familiar local snack with Zomato’s food delivery proposition. Rather than relying on a conventional delivery message, the billboard builds its appeal around a relatable festive moment and a distinctly Gujarati food reference. 

The line also adds a layer of brand humour by explicitly invoking Blinkit, turning the distinction between quick-commerce and food delivery into the central hook. It is a simple outdoor execution, but one that uses cultural relevance and playful copy to make the message memorable.