Woodland’s high tech tale on OOH

Woodland, an adventurous lifestyle brand, has come up with a new range of clothing and accessories which is called INNOVATIVE ResQ TECHNOLOGY. The new range includes new innovative products such as Warm-Grip shoes with temperature control, ResQ Jacket with RECCO tracker technology and Solared outdoor bag which helps the person survive in difficult situations besides offering a chance to share their experiences. Therefore a 360 degree campaign has been launched where OOH played a pivotal role in promoting this product.  The brand acquired a 137ft (w) X32 ft (h) site outside the IGI Airport, New Delhi.
 
The idea of the campaign was to talk about the new ResQ range of products as well as build the brand’s image amongst the target audience such as youth and young professionals. The campaign has been drafted for three months .  
 
“There is always an element of risk in adventure and every now and then people face weird situations. The brand therefore came up with lot of new technologies to help a person survive a difficult situation and the whole winter campaign was designed around this idea. Also, any adventurous situation presents people with a lot of stories to share. Therefore the campaign is called’Live to tell the tale’. Outdoor is always an important medium for any marketing plan. And of course a brand like ours can do lot of innovations and new things on outdoors to showcase our products, said Harkirat Singh, MD, Woodland.