Wayfair rides high on a Limo to woo shoppers

Wayfair Inc, one of the world’s largest online destinations for home products, announced that for a full 36 hours, shoppers could take advantage of Black Friday-low prices on thousands of popular home furnishings, décor, housewares and home improvement products as well as free shipping as part of tis Way Day celebration.

As an extension of these online offers, Wayfair carried the Way Day celebration on the road this year with visits to Nashville, Tennessee; Jacksonville, Florida; and Dallas-Fort Worth, Texas as part of the official #WayDayTour. Traveling in a purple stretch Way Day limo, the Wayfair team stopped at community events in each market and visited neighborhoods to surprise and delight customers with spring porch makeovers. Residents of the greater Nashville, Jacksonville and Dallas-Fort Worth areas were given a chance to win a $2,500 Wayfair gift card by spotting the Way Day limo, snapping a photo and uploading it to social channels using #WayDayTour.

“At Wayfair, we believe that shopping for home should be easy and fun, which is why we have always been committed to offering our customers great value across our vast selection and exceptional service at every step. On Way Day, we’re bringing this unrivaled experience to a new level, offering the steepest discounts possible on the products our customers love at a time of year when home is top of mind,” noted Steve Oblak, Chief Merchandising Officer, Wayfair. “We are thrilled to kick off our second-annual Way Day and extend the savings with thousands of Flash Deals across more than 100,000 popular products for the entire 36-hour event,” he is reported to have added.