Watch out, it’s spooky: Fastrack goes big with 3D OOH

Green hands, a green watch, and a billboard that’s not as quiet as it looks. Fastrack AFTERHOURS 2.0 has brought its ‘Never Same. Never Sane.’ message to the streets, and this time it comes with a spooky twist.

Through bold OOH execution by Platinum Outdoor – Madison World, the brand has promoted its Spooky Collection across markets. Bright orange-red billboards carry the Fastrack watch with its green strap, while green zombie-style hands tear through the board, as if something is breaking out of the hoarding. Up close it’s creepy and a little fun, and from a moving car it’s hard to miss.

The idea is built for the night. Under streetlights, the orange boards stand out against the dark, with green hands and the green watch popping off the surface. The execution uses different formats, from long bridge-side hoardings to tall vertical boards at busy junctions, so the brand shows up wherever people are driving or walking after dark.

With this campaign, Fastrack has shown how outdoor can be more than a poster. When a billboard looks like it’s alive, people stop and notice it.