Campaigns
Warner Bros. brings The Mummy to Mumbai streets with moving OOH installation
The campaign is executed by Posterscope India
Warner Bros. promoted Lee Cronin’s The Mummy (2026) with a moving out-of-home activation in Mumbai, transforming city roads into an extension of the film’s narrative.
Executed by Posterscope India, the campaign featured a custom-built truck carrying a large-scale installation of a chained mummy figure, designed to mirror the central character from the film.
Mounted on a flatbed vehicle, the installation showcased a life-sized, wrapped mummy bound in heavy chains, placed against a stark black backdrop displaying the film’s title. The base carried the line: “Some things are meant to stay buried,” along with the release date, “Only in cinemas April 17.”
The mobile format enabled the installation to move across high-traffic routes in Mumbai, creating visibility across multiple touchpoints in the city. Positioned within live traffic environments, the execution functioned as a travelling OOH unit rather than a fixed-format display.
The build focused on physical detailing, with layered wrapping, textured finishing, and metallic chains adding depth to the installation. The dark backdrop contrasted with the sand-toned base, aligning with the film’s visual identity.
By taking a moving format, the campaign extended beyond static placements, using mobility to carry the film’s presence across the city.
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