Vodafone creates a whole new experience for Delhi youth

Vodafone created a big impression on the youth in Delhi with the
Vodafone HT Youth Nexus festival that engaged some 1.5 lakh students in
40 colleges in Delhi NCR. The telecom major conducted a bouquet of
engaging activities for the target audience with the aid of augmented
reality (AR), RFID-enabled screens, selfie zones, etc.

At the
outset, Vodafone customers were given preference to register first for
the events. The anti-gravity selfie was a big draw with the audience.
Students were seen taking selfies in the zone. Also, students dressed up
as funny characters and took selfies with Vodafone props serving as the
backdrop.

The brand came up with RFID tags whereby a
photographer would click a picture of a student with’I am enjoying at
#VodafoneHTYN’ and publish it on the student’s facebook or Twitter page
using the RFID number.