‘Uninor lights up Lucknow’s Ashok Marg for Diwali’

Uninor connected with its audience in a unique style this Diwali. The brand preferred a simple yet elegant way to lighten up people’s hearts. On the occasion, Uninor erected and beautified a complete tree-lined corridor with blue coloured lights in Lucknow. The location, Ashok Marg, a high footfall area was strategically shortlisted to execute this outdoor innovation. Being beautifully lit in the evening during Diwali festival time, it drew people’s attention and spread the message of Diwali wishes.

The innovation was put up by Storyboard Brandcom (a division of Milestone Brandcom) for 10 days, starting October 20. On this, Rishi Raj, Head- Media & OOH, Uninor, said: “We always believe in doing things differently and utilise every brand opportunity to connect with people. It was a great idea to own a road and wish people a very Happy Diwali by creating a Uninor Zone.
The beautifully decorated street witnessed people of all age groups halting at the location and watching the decoration.

Nitin Trivedy, Head- Brand & Marcom UP (East), Uninor, said “Diwali decorations this year not only highlighted the splendour of the festive occasion but also gave it an innovative appeal. It was an excellent platform to build on brand connects with our customers along with conveying our warm greetings and best wishes to them. “

Commenting on this campaign, Nabendu Bhattacharyya, CEO & Managing Director, Milestone Brandcom, said: “Uninor is a brand that has always been looking out to connect with its subscriber base. They capitalise on every opportunity and every regional and national festival; this is a wonderful opportunity for us at Milestone to do something different in the market.