Campaigns

Uniads Limited executes bus shelter innovation for KFC

The agency planned a simple yet relevant campaign to grab the attention of the right target audience.

Published

April 6, 2013

Uniads Limited, one of the leading outdoor advertising solution providers in the country has recently planned and executed a bus shelter innovation for promoting KFC WOW! Rs. 25 offers. The WOW menu is targeted at a broad set of consumers, with a special focus on college students and young professionals.

The new offering has eight new products within the range of Rs 25-35 and irresistible combos for a value lunch, priced at Rs. 55 and Rs. 69. KFC has come up with massive marketing campaigns utilizing outdoor, radio, digital activation and in-store collateral. Executed in just two days time, it has been strategically placed in premium bus shelters at Mehadipatanam, Nizam College and KPHB in Hyderabad.

The innovation includes a back-lit board communicating KFC price menu and a matching tag line “Great Tastes. Wow Prices. Fabricated above the board is a GI letter boxes fitted with Neon tubes. Each letter is fixed on a Ms. Frame, which conjointly reads as KFC WOW! Rs. 25 and highlighted during night. Various media parameters taken into considerations for this project are billboards, uni-pole, back-lit bus Q shelters and medians. The innovative execution helped in grabbing the right audience attention and it stands out amidst stiff competitions.