Campaigns
TOTAL Lubricants brands 48 aerobridges at IGIA
TIMDAA executes the branding initiative, overcoming several challenges along the way
TOTAL Lubricants has wrapped 48 aerobridges at the Indira Gandhi International Airport, Delhi airport to reinforce its brand presence in the Indian market. The brand has entered into a three-year deal with TIMDAA that handles the advertising rights at the airport.
Aerobridges across the world are a highly valued media and one of the most challenging OOH properties to maintain. Moreover, this static media has never been utilised before by any local brand previously at the Delhi airport due to its relatively high price level. However, the advent of the TOTAL campaign has brought this media alive.
To reinforce the brand image, the creative has been kept simple, showcasing the brand name and logo. The operations team had to toil for some 16 days to bring to life the intense demands of the campaign.
The operations team faced difficulties on all fronts, as they had never executed such a diverse media plan. All the aerobridges are of different sizes and the creative for those needed to be rolled out efficiently and smoothly in the face of stringent timelines.
Daily Newsletter
Subscribe to receive the latest OOH
industry updates
Can creative boldness co-exist with metrics-led discipline?
Vistar Media study finds motion and 3D significantly improve DOOH campaign performance
Lurpak turns up the heat with fiery OOH campaign in London
Havmor turns up the heat on OOH with larger-than-life Guava Chilli installation
Continental Tyres drives multi-city OOH campaign
Puma becomes PVMA for PV Sindhu
HOCCO’s Aamchi campaign brings mango tree to Ahmedabad
Blinkit in association with Kinetic India goes all Bollywood
Acclaimed Actor Manoj Joshi to deliver an inspirational address at OAC 2024
Zepto’s Fast 10 Minute Delivery Saves the Day for Game Night in Ahmedabad!
‘Let’s create an empathetic space for women’
‘It won’t just be a man’s world anymore’
‘We’re actively exploring acquisitions and working to increase our inventory’
A habit of success at Prakash Arts
‘OOH is an important channel to connect with corporate audiences’
Digital Marketing/Social Media Executive
Job Description: Planning and driving strategy for the company’s online/promotional content based on new SEO/digital performance metrics Planning and...
Content Writer- Reporter
Job Description Reporting and writing daily industry news for company publications related to out of home advertising and brand marketing...
Sales Manager (Amritsar, J&K, Chandigarh, Mumbai, Vadodara, Udaipur, U.P.)
Orango has been involved in creating, building, reviving and growing brands. Orango builds powerful connections with their customers & people...
Sales Executive
Established B2B Media and Events Group VJ Media Works is looking for sales executives
Digital Marketing/Social Media Executives
Established B2B Media and Events Group VJ Media Works is looking for the following: Digital Marketing/Social Media Executives Location: Mumbai/Bangalore...
Sales Manager – AdZ (Digital Advertising)
Estontec Group’s fast-growing adtech brand AdZ is hiring a Sales Manager to drive digital media sales and client growth. This...
Onboarding Specialist
Join Estontec Group’s transit media brand BrandonWheelz as an Onboarding Specialist, managing campaign execution, vendor coordination, and media planning across...
Operation Manager
Company Description: BajuGali an Advertisement Company is a leading firm specializing in advertising and marketing services. We provide innovative solutions...
Birds Eye cracks open giant Fish Finger OOH installation in London
The campaign is created by St Marks Studios in collaboration with Havas Media UK, Zenith, OLIVER and BUILDHOLLYWOOD
happn brings missed London connections to life with OOH campaign
The campaign has rolled out across 14 major London bus routes and 30 Underground escalator panels, strategically targeting some of...
Bonds turns baby growth into a live sequential growth OOH
The campaign is designed and built by Revolution360
South Indian Bank launches Mumbai metro branding campaign
Covering a 35-kilometre stretch with 30 stations, the campaign prominently showcases the Bank’s branding across key transit corridors connecting Gundavali...
PepsiCo and The Mandalorian & Grogu build galactic OOH experience
The campaign is executed in UK across Bauer Media’s Salford domination sites
The Times uses mixed reality AI to turn UK billboards into “windows to the past”
The campaign is created by The Times and T&P and executed on Ocean Outdoor’s assets
UltraLED Displays unveils Mumbai experience centre
The company plans to roll out five additional experience centres across major cities as part of its nationwide expansion strategy.
Philips PPDS installs 6x2m LED wall at Saarländisches Staatstheater
Opened in 1938, the Saarländisches Staatstheater (Saarland State Theatre) is a cultural landmark in Saarbrücken – the largest city in...
BackLite UK unveils The Knightsbridge as newest addition
The Piccadilly Underpass site, which sits alongside Hyde Park Corner, incorporates two new 2.8m x 14.4m screens, which between them...
Skycom Unveils ‘The Social Tree’ at Nexus Select CityWalk
The four-sided LED screens together form a continuous visual canvas of nearly 1,950 sq. ft., operating at a resolution of...
-
OOH AdtechVistar Media study finds motion and 3D significantly improve DOOH campaign performance
-
Campaigns
PepsiCo and The Mandalorian & Grogu build galactic OOH experience
-
InsightsWhy the future of AI in advertising will depend on managing consequences responsibly
-
Campaigns
South Indian Bank launches Mumbai metro branding campaign