Tanishq takes Rivaah to the streets with culture-focused OOH push

Tanishq recently rolled out a focused OOH campaign for its Rivaah Wedding Collection across 10 cities including Bangalore, Mumbai, Delhi, and Patna. The campaign aimed to connect with the modern Indian bride by highlighting cultural identity through bridal jewellery. Executed by Say It Loud Media, the media plan was rooted in visibility and relevance, placing large-format billboards in areas with high bridal shopping activity. 

The creative showcased a bride styled in a specific regional look, representative of the diversity that defines Indian weddings. The billboard featured a clean, elegant layout with a traditionally dressed bride and a simple tagline. The messaging was clear, with minimal clutter, keeping the focus on the product and its cultural significance. 

Instead of overwhelming with grandeur, the campaign leaned into authenticity. The locations were selected for their footfall and relevance, ensuring the ads appeared where the target audience was likely to be. While the campaign didn’t chase spectacle, it created a consistent brand presence and maintained Tanishq’s positioning as a wedding jewellery destination that understands Indian traditions.