Campaigns
Swiggy Instamart dominates Gurgaon with “Giant Water Gun” OOH activation
The activation is executed by MOMS Outdoor
Swiggy Instamart has raised the bar for festive OOH advertising with a massive, truck-mounted water gun installation that has taken Gurgaon by storm. Executed in partnership with Madison OOH Media Solutions (MOMS), the campaign features a larger-than-life replica of a premium water blaster, effectively turning the city’s busy thoroughfares into a mobile celebration zone ahead of Holi.
The core of the campaign is a high-impact, 3D motorized installation mounted on a flatbed truck. Designed to mimic the high-tech “pichkaris” available on the Instamart platform, specifically premium brands like Spyra and NERF, the installation serves as a physical demonstration of the brand’s expansive festive catalog. By moving away from static billboards and into the realm of kinetic, mobile advertising, Swiggy has created a “stopping power” effect that forces commuters to engage with the brand in real-time.
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Campaigns
Bondtite brings ‘Lakdi ka Chumbak’ to life with striking 3D hoarding
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Markets in Focus68% of marketers would increase OOH spend with reliable third-party data verification