Campaigns
Sofa so tough!
How long can you stand your old couch? This was the question posed by a poster at the Lar Center’s Summer Sale which invited people to sit on it.
The sofa that resembled an old sofa was not very comfortable and that was the challenge. To promote the furniture retailer Lar Center’s Summer Sale, agency Ageisobar, São Paulo, Brazil, came with the ‘Mechanical Sofa’, a couch built with the innards of a mechanical bull. The offer — the longer you ride, the bigger your discount!







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Creative Concepts
Seoul sees Nike’s latest football impact installation
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Innovative Use
Rare Beauty launches scratch-and-sniff billboards for new fragrance
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Company News
BIG FM relaunches its OOH Vertical- BIG OOH (Formerly BIG Street)
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People
Abhijit Sengupta, CEO of OAP Mediatech joins OOH Capital as a Partner