Shyam Metalics rolls out multi state autohood campaign for its Roofing Division

TaxiTop Media, a leading name in India’s transit and DOOH advertising space, has successfully executed a high-impact AutoHood campaign for Shyam Metalics’ roofing products, spanning 4 states and multiple districts across the Northeast and South India. 

The campaign, which will last for two months, covers 3,000 branded autos each month, targeting high-potential markets in Assam, Tripura, Kerala, and Tamil Nadu. Designed to drive hyperlocal awareness and product recall, the campaign puts Shyam Metallics’ roofing range directly in front of consumers, contractors, and retailers in Tier 2 and Tier 3 towns—where roofing material decisions are often made at the grassroots level. 

This campaign highlights TaxiTop Media’s expertise in planning and executing geo-targeted, large-scale transit media operations across culturally and linguistically diverse regions. Each state’s execution was tailored to ensure local compliance, impactful branding visibility, and high-frequency coverage across urban and semi-rural belts. 

“Executing a 4-state campaign with 3,000+ assets per month across both the Northeast and South required seamless coordination with local vendors, ground teams, and logistics partners. We’re proud to bring this level of operational excellence and media scale for a category leader like Shyam Metallics,” said Harsh Vardhan Mahipal, Founder Director, TaxiTop Media. 

The campaign’s strategic focus on AutoHood branding—a format known for its high visibility in crowded cityscapes and market lanes—allowed Shyam Metallics to reach lakhs of eyeballs daily with a cost-effective and highly repeatable media format.