Campaigns
Puma laces up Netfit technology innovatively on OOH
The brand has used a mix of innovations and large format displays to drive this campaign
Puma has taken the outdoor route across cities to showcase its Netfit-based offerings. The Netfit technology offers a unique lacing system that allows for different style options in one shoe. Taking a cue from this, the unique outdoor communication emphasises the options of using different laces highlighted with 3D technology on billboards.
Another leg of the campaign saw iconic locations across India being laced up – MG Road boulevard in Bengaluru, Carter Road in Mumbai, and Connaught Place in New Delhi – generating a lot of buzz and excitement on social media.
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OAC
CEO & Founder of PODO Media Network, Daewon Kim to speak at OAC 2025
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OAC
Vyoo to showcase AI-Powered OOH measurement at OAC 2025 Expo
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International Events
WOO announces individual, creative, sustainability and technical innovation awards at Mexico City Global Congress
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Campaigns
Meta AI’s contextual OOH billboards ask the right questions in Delhi and Lucknow