Campaigns
Puma laces up Netfit technology innovatively on OOH
The brand has used a mix of innovations and large format displays to drive this campaign
Puma has taken the outdoor route across cities to showcase its Netfit-based offerings. The Netfit technology offers a unique lacing system that allows for different style options in one shoe. Taking a cue from this, the unique outdoor communication emphasises the options of using different laces highlighted with 3D technology on billboards.
Another leg of the campaign saw iconic locations across India being laced up – MG Road boulevard in Bengaluru, Carter Road in Mumbai, and Connaught Place in New Delhi – generating a lot of buzz and excitement on social media.
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Spotify turns fan-made playlists into hyperlocal OOH
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The Laughing Cow drives a giant cheese wedge through Minneapolis
The dairy brand takes its iconic triangular cheese format off the pack and onto the streets with a full-sized branded...
IKEA puts the mess behind its tidy billboards
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Sky Sports kicks off 1,500 live matches with a giant 3D mural
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Royal Stag Boombox goes larger-than-life with anamorphic LED in Hyderabad
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Industry NewsIndia’s OOH market is evolving into a more technology-driven ecosystem: PwC report
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CampaignsStella Artois answers a billboard invitation with one of its own
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Campaigns
New Balance & Flipkart Unique give AC Runner an arrival worth stopping for
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Company NewsLaqshya Media wins exclusive advertising rights at Vizag’s new airport