Campaigns
Puma laces up Netfit technology innovatively on OOH
The brand has used a mix of innovations and large format displays to drive this campaign
Puma has taken the outdoor route across cities to showcase its Netfit-based offerings. The Netfit technology offers a unique lacing system that allows for different style options in one shoe. Taking a cue from this, the unique outdoor communication emphasises the options of using different laces highlighted with 3D technology on billboards.
Another leg of the campaign saw iconic locations across India being laced up – MG Road boulevard in Bengaluru, Carter Road in Mumbai, and Connaught Place in New Delhi – generating a lot of buzz and excitement on social media.
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Netflix turns commute into the upside down with Stranger Things
The campaign features the monsters and characters from the fifth season of the show
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The activation is executed by NVE Experience Agency
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The campaign is executed by Platinum Outdoor
RuPay’s ‘ON-THE-GO’ OOH takeover in Mumbai
The campaign is executed by Platinum Outdoor
NMACC’s snowfall billboard promotes The Nutcracker on Ice
The large-format visual featuring the show's signature imagery comes alive between 4:00 pm and 10:00 pm with a gentle, realistic...
Artwork created with quantum computing debuts on DOOH’s Bradford Media Wall
The film uses quantum algorithms typically used to simulate quantum particles to generate the motion of water.
FA unveils England-wide DOOH campaign on grassroots misconduct
The campaign is developed by TMG Creative Ltd.
PlayStation unleashes the ‘Demon Sumo Wrestler’ in DOOH campaign
The campaign has been executed across JR Ryogoku Station in Tokyo
Xtreme Media lights up Rajkot with Earth Series LED displays
The project comprised two Earth Series displays (pixel pitch 6.67 mm), each measuring approximately 9.6 m × 4.8 m with...
The Brand Sigma marks 5 years with a DOOH campaign
The campaign’s strategic spread ensured maximum visibility among both consumer audiences and key industry stakeholders.
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Creative Concepts
Disney’s Percy Jackson season 2 makes splash with 4D billboard activation
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Campaigns
Continental Coffee Speciale unleashes sensory OOH blitz in Mumbai
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Creative Concepts
Netflix turns commute into the upside down with Stranger Things
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Brand Insights“OOH allows us to meet consumers in their physical journey”