Campaigns
Pronto’s sweeping OOH campaign
The campaign is executed in Chennai
Pronto, an on-demand household services platform, has launched a striking OOH and DOOH campaign that brings the daily struggle of home maintenance to the city’s skylines. By installing a giant, motorized moving broom on its billboards, the brand has created a visual metaphor that resonates instantly with time-strapped urbanites. The campaign bypasses traditional, text-heavy explanations, instead using kinetic motion to capture the relentless reality of messy homes and the quiet necessity of reliable help.
The creative execution centers on the mechanical “sweeping” motion of a life-sized broom across the billboard’s surface. This constant movement serves a dual purpose: it creates “stopping power” in high-traffic transit corridors and visually acts out the core service Pronto provides. The minimalist copy highlights the brand’s promise of “India’s 10-minute house help,” positioning the app as a near-instant solution to the domestic “mess” depicted by the moving installation. By focusing on the physical action of cleaning, the billboard transforms a static advertisement into a living narrative that feels both relatable and urgent.