Campaigns
PrettySecrets plans campaign in Delhi NCR, shelves outdoor presence in Bengaluru
The campaign will take forward the #RedefineBasics proposition
PrettySecrets, a young lingerie brand, has planned its first campaign in Delhi NCR. The brand had initially planned a 3-city campaign covering Delhi, Mumbai and Bengaluru, says Kunal Asar, VP – Retail, PrettySecrets. However, in the wake of the ban on outdoor advertising in Bengaluru, the plan had to be altered.
As per plan, the campaign is expected to be visible in the high footfall markets of the capital, and will take forward the #RedefineBasics proposition.
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Campaigns
IKEA wraps Copenhagen in flat-pack OOH campaign
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Insights‘Time to recognize OOH as the heavyweight champion of real-world impact’
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CampaignsSwiggy Instamart’s bold OOH to announce the arrival of Calvin Klein