Parle Platina Hide & Seek goes Pink across Mumbai ahead of Valentine’s Day

With Valentine’s Day approaching, Parle Products has rolled out a large-scale outdoor campaign for its premium cookie brand Parle Platina Hide & Seek, activating prominent hoardings across Mumbai. 

The campaign features a consistent pink-toned visual identity aligned with the Valentine’s season. The creatives showcase couples placed against heart-inspired graphic elements, reinforcing the theme of companionship and shared moments. The headline, “This Valentine’s, start your story with Hide & Seek,” anchors the narrative, positioning the brand within the context of relationships and celebrations associated with the occasion. 

Product visibility is maintained through prominent placement of the Hide & Seek cookie pack at the base of the hoardings, ensuring clear brand identification from a distance. The layouts are designed with minimal copy and high-contrast visuals to maximise legibility across high-traffic roads and arterial routes. 

Executed at scale across multiple locations in Mumbai, the outdoor deployment targets commuters and motorists, delivering repeated exposure during daily travel. The widespread presence ensures the campaign remains visible throughout the Valentine’s Day build-up, using outdoor media to establish consistent brand recall.