 
														 
														 
																											Karan Abhishek Singh, CEO - Hindi News, Network18 says, "With this outdoor campaign, our aim was to ignite curiosity among our audience, inspiring them to learn...
 
														 
														 
																											BBDO CA partnered the brand in this unique initiative whereby two AI-powered unique characters were brought to life using MetaHuman technology.
 
														 
														 
																											India’s first ever interactive billboard’s raga made its way into the The Guinness Book of World Records
 
														 
														 
																											500 Roadies-branded helmets given away to riders
 
														 
														 
																											Installed on a large 100x50 ft billboard, the campaign has garnered 1.5 million impressions so far.
 
														 
														 
																											The campaign also includes the search for five Mini Mascots to join the team.
 
														 
														 
																											The activity was done as part of a promotion for the upcoming Red Bull Showrun event on 29th September.
 
														 
														 
																											The campaign is a part of the brand’s continued effort to celebrate and connect with a young and free-spirited audience.
 
														 
														 
																											Showcasing Cera’s range of products on a wall, the campaign will be on display for a duration of 6 months.
 
														 
														 
																											Fans will be able to watch highlights and big moments from the games on 18 DOOH screens across eight cities in the UK.