Campaigns
OOH industry should work in an integrated manner: Panel
OOH industry should work in an integrated manner: Panel
A panel discussion on the theme of “What will it take for media planners to believe more in OOH?” that had Shashi Sinha, CEO, IPG Mediabrands India as the Moderator, and Mamatha Morvankar, MD – West, OMD India, Vanita Keswani, CEO, Madison Media Sigma and Shripad Kulkarni, MD, Vizeum India as the co-panelists
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Can creative boldness co-exist with metrics-led discipline?
Vistar Media study finds motion and 3D significantly improve DOOH campaign performance
Lurpak turns up the heat with fiery OOH campaign in London
Havmor turns up the heat on OOH with larger-than-life Guava Chilli installation
Continental Tyres drives multi-city OOH campaign
Puma becomes PVMA for PV Sindhu
HOCCO’s Aamchi campaign brings mango tree to Ahmedabad
Blinkit in association with Kinetic India goes all Bollywood
Acclaimed Actor Manoj Joshi to deliver an inspirational address at OAC 2024
Zepto’s Fast 10 Minute Delivery Saves the Day for Game Night in Ahmedabad!
‘Let’s create an empathetic space for women’
‘It won’t just be a man’s world anymore’
‘We’re actively exploring acquisitions and working to increase our inventory’
A habit of success at Prakash Arts
‘OOH is an important channel to connect with corporate audiences’
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Birds Eye cracks open giant Fish Finger OOH installation in London
The campaign is created by St Marks Studios in collaboration with Havas Media UK, Zenith, OLIVER and BUILDHOLLYWOOD
happn brings missed London connections to life with OOH campaign
The campaign has rolled out across 14 major London bus routes and 30 Underground escalator panels, strategically targeting some of...
Bonds turns baby growth into a live sequential growth OOH
The campaign is designed and built by Revolution360
South Indian Bank launches Mumbai metro branding campaign
Covering a 35-kilometre stretch with 30 stations, the campaign prominently showcases the Bank’s branding across key transit corridors connecting Gundavali...
PepsiCo and The Mandalorian & Grogu build galactic OOH experience
The campaign is executed in UK across Bauer Media’s Salford domination sites
The Times uses mixed reality AI to turn UK billboards into “windows to the past”
The campaign is created by The Times and T&P and executed on Ocean Outdoor’s assets
UltraLED Displays unveils Mumbai experience centre
The company plans to roll out five additional experience centres across major cities as part of its nationwide expansion strategy.
Philips PPDS installs 6x2m LED wall at Saarländisches Staatstheater
Opened in 1938, the Saarländisches Staatstheater (Saarland State Theatre) is a cultural landmark in Saarbrücken – the largest city in...
BackLite UK unveils The Knightsbridge as newest addition
The Piccadilly Underpass site, which sits alongside Hyde Park Corner, incorporates two new 2.8m x 14.4m screens, which between them...
Skycom Unveils ‘The Social Tree’ at Nexus Select CityWalk
The four-sided LED screens together form a continuous visual canvas of nearly 1,950 sq. ft., operating at a resolution of...
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Campaigns
PepsiCo and The Mandalorian & Grogu build galactic OOH experience
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OOH AdtechVistar Media study finds motion and 3D significantly improve DOOH campaign performance
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InsightsWhy the future of AI in advertising will depend on managing consequences responsibly
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Campaigns
South Indian Bank launches Mumbai metro branding campaign