Campaigns
Ola S1 takes the OOH route
The campaign runs close on the heels of the company reinforcing its strong market share of 2-wheeler EV segment
Ola Electric, one of the largest 2-wheeler EV manufacturer, has taken the OOH route to reinforce the branding of its S1 electric scooters. A recent report published in the Financial Express states that Ola claims to have commanded 30% market share in the electric two-wheeler segment in December 2022.
The company is now on an expansion spree with 100 experience centres already operational across the country and 100 more coming by the end of March 2023.
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Lufthansa Airlines brings ‘New Beginnings’ to life through OOH campaign
The campaign is conceptualised and executed by WPP Media
GymNation takes ‘Nap Time’ to the streets with a sleeping billboard in Dubai
To promote its new sleep-focused gym class, the brand turns a billboard into a real-life bed installation.
Flipkart Minutes taps into a childhood limerick to sell instant milk
The quick commerce brand turns a familiar “pencil…cancel” rhyme into a playful OOH conversation about everyday convenience.
Nintendo and Illumination bring Princess Peach’s stained-glass mural to Manhattan
The installation at The Shops at Columbus Circle recreates an iconic moment from Super Mario 64, and runs until March...
KitKat turns the humble dash into a break
The campaign is conceptualised by Courage in Canada
ad:tech New Delhi 2026 kicks off
Held under the theme “The Bold Front,” day 1 of the conference had conversations around how human creativity and intelligent...
Apple TV+ turns Times Square corner into a Formula 1 racetrack
The streaming platform uses the architecture of a DOOH site to recreate the thrill of an F1 turn.
High on Holograms: When the virtual gets real and the real gets cutting-edge
Immersive technologies are redefining what’s possible when it comes to the intersection of brands and consumer experience. In this highly...
When Glasgow’s real women became quiet icons on OOH
This campaign executed across Ocean Outdoor screens in Glasgow, UK, featured works by Scottish contemporary artist Gerard M Burns, who...
Surat unveils massive LED-illuminated display at Junomoneta Tower
WOW Advertisement manages the large-format digital installation that lights up the city skyline every evening.
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Campaigns
Apple TV+ turns Times Square corner into a Formula 1 racetrack
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Markets in FocusOOH emerges as a key driver of connected commerce strategies in the US – OAAA Report
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TendersUPMRC opens up Agra Metro for advertising rights across 9 stations
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Campaigns
GymNation takes ‘Nap Time’ to the streets with a sleeping billboard in Dubai