Campaigns
Nokia’s smart campaign for Lumia 920
In association with Lintas Initiative, Nokia cashed in on the outdoor medium to position its Lumia 920 cell phone as the’Most Innovative Smartphone.’

On hoardings the cell phone was given a 3D effect with a message saying’The Most Innovative Smartphone’. Also, an innovation was designed across airports wherein a life size cushion with 3D effect known as’Fatboy’ along with a 3D cutout of the phone, was placed on the format to depict the wireless charging feature.
Viral Oza, Director Marketing, Nokia speaks, “The Fatboy is our latest offering in the accessories segment for our Lumia Windows Phone 8 smartphones. The focus of the OOH campaign is to play up the unique yet a quirky, colorful and fun charging experience. Picture a cute plush red pillow and now imagine charging your phone on it.

The advertisement was deployed on large format and impactful media at high traffic areas of the city. The brand allotted 20% of their budget to the outdoor medium in order to target the moving population.
Commenting on the campaign, Vivek Lakhwara, President, LIO said, “The unique concept brought to the mobile market by Nokia needed an exceptional demonstration to strike the right chord with audience. The OOH campaign developed for Lumia 920 attests the influence of outdoor medium as it is already creating waves and is sure to leave a long lasting imprint of the brand.
-
Campaigns
Xiaomi India launches Anamorphic and Hypervsn Holograms campaign for Redmi Note 14 Pro+ 5G
-
Campaigns
Emirates launches creative OOH campaign
-
Campaigns
Mondelez lights up the streets with Cadbury Silk for a heartfelt Valentine’s campaign
-
Campaigns
KRBL’s India Gate Basmati Rice rolls out Multi city OOH campaign