NIC Icecream’s sweet takeover in Bandra

NIC Ice Creams has served up a delicious sight in Mumbai with a coordinated Out-of-Home blitz across Bandra’s prime set of six billboards. Executed by MOMS Outdoor, the campaign blends clever wordplay with irresistible visuals to spotlight their seasonal favorite—Sitaphal (custard apple) ice cream. 

The tagline “Sabar ka phal? Sitaphal.” flips the familiar Hindi proverb into a playful promise, perfectly paired with lush images of creamy scoops set against a backdrop of fresh custard apples. It’s a visual and linguistic treat that connects nostalgia with indulgence. 

Dominating Bandra’s busy thoroughfares, the six synchronized billboards create an unmissable presence, catching the eyes – and taste buds – of thousands of commuters daily. The crisp design and bold typography ensure the message pops, even for those speeding past. 

By owning this high-profile cluster, NIC isn’t just advertising a flavor—it’s making Sitaphal season a citywide event. MOMS Outdoor’s execution turns the streets into a gallery of temptation, proving that patience really does have its rewards.