Mahindra Bolero makes a mark with OOH!

BrandScope India recently executed a campaign for Mahindra Bolero Pick Up Flat Bed, a product of Mahindra and Mahindra Ltd across 5 states to re-establish brand presence in Metros & Rural market of the country. This was the first time that the team handling Mahindra Bolero Pick Up Flat Bed ventured into an OOH campaign and BrandScope won the mandate to execute this activity.
 

The objective of the campaign was to take the message of arrival of new Pick Up in all key cities and rural pockets. While the product was always available in the market the challenge was to re-establish the brand presence in these markets in an impactful manner including overall execution and monitoring which was central to the overall marketing strategy adopted for the campaign. Haresh Nayak, M.D. Posterscope Group informed, “Brandscope was set up with a vision to bring brands and people closer with fresh ideas and am happy to see some very good work on this campaign. It’s a matter of great pride for Brandscope to be appointed as OOH partner to Mahindra & Mahindra.
 

On the opportunity of working with Mahindra Bolero, Fabian Cowan- VP Brandscope said, “Being part of such a popular vehicle through this campaign was a sheer privilege. The challenge was to keep it simple yet effective just like the attributes of the brand and we would like to believe that we achieved this through our partnered approach with the brand team.