Lurpak turns up the heat with fiery OOH campaign in London

Lurpak has unveiled a bold out-of-home campaign across London to promote its new Chilli & Garlic variant, using dramatic visuals and immersive billboard design to bring the flavour experience to life. 

The campaign centres around the line “Unleash Full Flavour,” with the creative featuring exploding chillies, flying garlic cloves and a larger-than-life Lurpak pack emerging from the middle of the billboard. Designed to visually communicate intensity and richness, the installation transforms the outdoor site into a high-impact sensory statement. 

Executed across high-visibility outdoor locations in London, the campaign uses dimensional elements and dynamic lighting to amplify the feeling of heat and flavour, creating a billboard that feels more theatrical than traditional. Oversized chillies extending beyond the frame add depth and motion, helping the creative stand out, especially in evening environments.