Campaigns
Knorr soups up the Italian flavour
The campaign, part of a 360-degree campaign targeting the youth, goes with the tagline ‘Chakh Lo Italian Mazza’; the brand has used bus shelter formats to connect with young people on the move
HUL brand Knorr went outdoor to promote its Italian flavour noodles. The campaign, part of a 360 degree campaign targeting the youth, goes with the tagline ‘Chakh Lo Italian Mazza’. Taking the creative cue from TVC, the outdoor creative showcases the mother & daughter enjoying the Italian flavour.
The Knorr campaign in Mumbai was predominantly executed on BQS formats.
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Nykaa plays cupid this Valentine’s Day with its love post office
The pop-up is executed at Palladium Mall, Mumbai
IGP launches two-way interactive billboard for Valentine’s Day gifting
By scanning a QR code on the hoarding, passers-by are directed to WhatsApp, where they can send their Valentine’s messages...
Frido turns dating “Red Flags” into a national conversation on body pain
Large-format billboards declaring “If it hurts constantly, it’s a RED FLAG” have appeared across high-traffic junctions and transit points, transforming...
Dove brings the honesty of Reddit to the streets with the Real Reviews campaign
The "r/eal reviews" campaign is entered in New York City, specifically launching with a major high-traffic activation at Flatiron Plaza.
Pronto turns heads upside-down bedroom OOH activation
The activation has been executed in Bengaluru
Untitled Advertising deploys LED screens across GSRTC bus depots
The deployment includes 264 digital screens installed across 20 GSRTC bus depots
One of South India’s largest anamorphic DOOH screens installed at Mantri Square Mall
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Titan Intech Limited announces the launch of “UltraLED Displays”
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Cinépolis India partners with It’s Spotlight to operate digital screens across 100+ properties
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LEDX Technologies launches India’s only fully automated active LED manufacturing facility
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Contracts & InvestmentsMubadala Capital & TWG Global to acquire Clear Channel Outdoor in $6.2 billion deal
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Markets in FocusGlobal OOH market set for strong growth: Polaris Market Research
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PeopleBritannia Industries appoints Puneet Das as CMO, Siddharth Gupta elevated to VP- Marketing
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Campaigns
IGP launches two-way interactive billboard for Valentine’s Day gifting