JioHotstar becomes the Valentine’s Day favorite

The media industry witnessed a groundbreaking moment with the launch of JioHotstar, a powerhouse uniting two of India’s biggest streaming platforms—JioCinema and Disney+ Hotstar. Far from a conventional announcement, the launch leveraged moment marketing to fuel anticipation while seamlessly aligning with the spirit of love on Valentine’s Day. 

Ahead of JioHotstar’s launch, JioCinema and Disney+ Hotstar engaged in a playful exchange across city billboards and digital platforms, teasing each other in a light-hearted conversation. The banter witnessed JioCinema saying “Looking for someone who digs cricket, reality shows and live concerts. Know Anyone?” with Disney+ Hotstar’s responding “Cricket is my love language, who wants to match this Valentine’s Day?” teasing the launch on Valentine’s Day.  The banter sparked curiosity and excitement among consumers across platforms and set the stage for the grand unveiling of JioHotstar.

The campaign quickly gained traction, resonating with audiences who appreciated the humour and the perfect tie-in with Valentine’s Day, making it a clever marketing move. It added an extra dose of excitement to Valentine’s season, making it a pop culture moment in both the entertainment and matchmaking worlds. JioHotstar, with its extensive library of over 300,000 hours of movies, shows, and exclusive content, alongside live sports coverage, is set to redefine streaming for 1.4 billion Indians.