Indriya captures attention in Indore with 3D jewellery billboard

Aditya Birla Group’s jewellery brand, Indriya, has launched an Out-of-Home campaign in Indore featuring a large-format billboard with a 3D installation. Located at Shastri Bridge on MG Road, the 40’ x 42’ site is positioned to face traffic heading toward the Rajwada area. The billboard uses the brand’s signature blue color scheme and provides directional information for its two local store locations on M.G. Road and Sapna Sangeeta Road. 

The main feature of this outdoor site is a set of oversized 3D earrings mounted at the bottom of the billboard. By moving beyond a standard flat image, these dimensional elements are designed to make the jewellery designs more visible to commuters passing through this busy section of the city. The physical scale of the earrings adds depth to the advertisement, intended to catch the attention of motorists and pedestrians in the high-traffic corridor. 

The highlight of the installation is the oversized 3D earrings placed below the main billboard, bringing the jewellery design into a physical, eye-catching format. The dimensional elements add depth to the creative and ensure high visibility for commuters passing through the busy stretch.