Campaigns
India Today gets up & close to Bangaloreans
The news channel sent out a tactical message to corporate offices and top colleges in Bangalore – “Filter Your Coffee; Not News”
India Today news channel, which took an aggressive marketing route for the recently-concluded Karnataka Elections, also roped in coffee mugs to initiate the direct messaging to the masses. Distributed in corporate offices and top colleges in Bangalore, a week-long campaign was executed in association with CupShup, offering this ambient advertising. Interestingly, the cups were designed with a tactical message saying “Filter Your Coffee; Not News”.
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Innovative Use
Rare Beauty launches scratch-and-sniff billboards for new fragrance
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People
Abhijit Sengupta, CEO of OAP Mediatech joins OOH Capital as a Partner
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People
Ajit Varghese joins Madison Media as Partner and Group CEO, Media & OOH
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Campaigns
Digital displays turn Mumbai’s streets into a Wimbledon narrative