Campaigns

Honda unveils outdoor campaign for CB Hornet 160R

Honda launched a new OOH campaign to amplify the buzz and spread awareness about the new CB Hornet 160R among target audience.

Published

March 30, 2016

Nabamita Chatterjee

Honda Motorcycle & Scooter India Pvt. Ltd. (HMSI) unveiled the new OOH campaign for its recently launched CB Hornet 160R. The campaign is getting executed across India by Posterscope India, the out-of-home agency from Dentsu Aegis Network.

The brief shared with the agency – Posterscope India – was to create awareness among the target audience by utilising high visibility and innovative outdoor sites in top cities across India and highlighting its attractive features like- Petal Disk Brakes, Iconic’X’ Shaped LED Tail Lamp, Wide Rear Tyre and BSIV Engine.

Commenting on this campaign, Yadvinder Singh Guleria -Senior Vice President, Sales & Marketing, Honda Motorcycle & Scooter India said, “Ever since its launch in December, the CB Hornet 160R has stood out for its Raw, Real & Ripped appeal. Designed to set the pulse racing with its looks, aggressive styling and cutting edge performance, the CB Hornet 160R has caught the fancy of the youth. With the vehicle now available across Honda’s main network, this campaign is set to enhance the awareness among the target audience. We look forward to the OOH expertise that Posterscope India will bring to the table and help us build on this early success.

The campaign cuts across 17 cities with an astonishing media space of 5 lac sq.ft. The wide range of media mix has been activated to achieve the targeted reach. Use of new innovative concepts to focus product features- like the specially created backlit hoarding to highlight the signature X-shaped tail light. The optimized campaign plan includes larger than life billboards, mall facades, bus shelters, metro branding, kiosks, institutional media and corporate parks.

Haresh Nayak, â€ŽRegional Director, Posterscope Asia Pacific & Managing Director, Posterscope Group India said, “We are extremely happy to be associated with brand Honda. CB Hornet 160R with its macho looks and durable performance has already won hearts. We will further, ensure that the Street Naked Sports Biking momentum is continued throughout. This is an important win for us.