Hershey’s Kisses says “Happy Birthday Zepto” on Mumbai’s streets

In a memorable and delightfully interactive OOH campaign, quick-commerce platform Zepto teamed up with Hershey India to celebrate Zepto’s 4th birthday in a truly unique fashion. The collaboration saw the unveiling of a special billboard at a prime location in Mumbai, designed to engage the public directly and reveal a heartfelt message.

The ingenious OOH installation was initially covered with a multitude of individual Hershey’s Kisses chocolates, transforming a static billboard into an enticing, edible display. The core of the campaign’s interactivity lay in encouraging passersby to take their favorite Kisses. As the chocolates were gradually picked off the billboard by curious and delighted consumers, a hidden message began to emerge.

Once all the Hershey’s Kisses had been taken, the billboard fully revealed its sweet and simple message:

“Happy Birthday Zepto
With love and kisses
Hersheys”

This innovative use of OOH advertising went beyond traditional static displays, creating a dynamic and participatory experience. By integrating a tangible product like Hershey’s Kisses directly into the billboard, the campaign fostered a direct, positive interaction between the public and both brands. It transformed a celebratory advertisement into a shared moment of joy and discovery, leaving a lasting impression through its clever execution and the literal “sweetness” of the interaction.