Have a ‘great hair day’ with Sephora in Dubai

Haircare is perhaps one of the most important parts of a self-care routine and we all know how difficult it can be. Sephora – the French multinational retailer of personal care and beauty products – turned to OOH to tell everyone that everyday can be a great hair day. 

For its latest campaign, Sephora unveiled an enormous 205 x 50 feet billboard at the Dubai Mall Junction. The billboard features a zig zag pattern installation that uses reverse perspective – the visual on the billboard changes as one drives past it, adding a dynamic element to the asset.

Executed by 24/7 Media and Petals Communications, it took about 15 days for the team to create the installation and 2 days to setup the massive billboard. Beginning on 1^st September, the campaign will be live for a total of two months.