Campaigns
GM lights up OOH with high-end offering
The month-long campaign was rolled out in Chennai by DBL Media, using a variety of OOH formats that includes BQS, FOB, mall media, etc
GM Modular launched an extensive OOH campaign in Chennai to promote its high-end switches that can be operated through Wi-Fi. Handled directly by DBL Media, the campaign was widely seen promoting the benefits of using the product.
A variety of media formats was used for the campaign that included BQS, FOB, mall sites, mini hoardings, pole boards, etc.

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Contracts & InvestmentsMubadala Capital & TWG Global to acquire Clear Channel Outdoor in $6.2 billion deal
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Markets in FocusGlobal OOH market set for strong growth: Polaris Market Research
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PeopleBritannia Industries appoints Puneet Das as CMO, Siddharth Gupta elevated to VP- Marketing
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CampaignsIGP launches two-way interactive billboard for Valentine’s Day gifting