Franklin Templeton launches OOH campaign for its Multi-Factor Fund NFO 

Franklin Templeton has launched an extensive OOH campaign to announce the NFO of the Franklin India Multi-Factor Fund, reinforcing the category’s shift toward factor-based investing. The campaign brings the fund’s proposition directly into public view, highlighting its multi-factor foundation- Value, Momentum and Alternatives- and positioning it as a structured, research-driven offering within the equity space. 

Through this visibility push, Franklin Templeton aims to familiarise investors with factor-based strategies while creating immediate awareness about the NFO window. By taking the multi-factor narrative outdoors, the campaign underscores Franklin Templeton’s intent to simplify a technical concept for everyday investors. It brings focus to the rationale behind factor investing and presents the fund as a systematic, rules-based solution at a time when informed decision-making is increasingly emphasised in the investing ecosystem. 

For Franklin Templeton, the OOH burst serves as both an educational move and a high-reach announcement for the NFO. It reinforces trust, places the new fund in front of a wide investor base and supports the brand’s broader effort to advocate disciplined, research-backed investment approaches. The campaign positions the Franklin India Multi-Factor Fund as a timely addition to the market, with OOH acting as the medium to drive immediate recall and market presence during the NFO period.