Campaigns
EUME brings its ‘100 Days of Gold’ campaign to life with airport installation at Mumbai T2
The luggage and travel accessories brand has transformed key spaces at Mumbai International Airport into experiential installations, inviting travellers to celebrate the journey to Diwali while participating in its festive rewards campaign.
As festive travel begins to gather momentum, EUME has launched an immersive airport activation at Chhatrapati Shivaji Maharaj International Airport (CSMIA), Mumbai, bringing its ‘100 Days to Diwali. 100 Days of Gold.’ campaign directly to travellers.
The month-long installation has been set up across Terminal 2, with activations at Level 4 near the domestic check-in area and Level 3 near the domestic departures. Positioned within one of India’s busiest travel hubs, the installation is designed to engage passengers during the lead-up to the festive season.
At the centre of the activation is the campaign’s core proposition that every journey can lead to something golden. Through immersive displays and interactive photo opportunities, the installation celebrates the journeys that define the Diwali season—from travelling home to reconnect with loved ones to creating memorable travel experiences.
The experience also highlights EUME’s ongoing consumer campaign, where every eligible purchase earns raffle coupons, giving customers the opportunity to win exclusive EUME rewards as well as one of 100 real gold coins.
Designed within a 10×10 experiential space, the installation recreates festive travel-inspired settings featuring curated travel props, branded luggage displays and dedicated selfie zones that encourage visitors to interact with the campaign. QR-enabled digital kiosks further connect travellers to the campaign while reinforcing the brand’s festive messaging.
The installation is scheduled to remain live throughout August.