Dhoom screams D-Day on OOH

20 December IS Dhoom Day! This was the message plastered on all OOH hoardings to promote Dhoom 3, considered to be one of the most expensive Indian films made till date. 

To spread the word, Yash Raj Films has come up with a simple OOH message for the audience while they are on move. Bright Outdoor has executed large format hoardings and kiosks at pillars across Mumbai.  The campaign began on December 11, 2013 for duration of 15 days.
 
The Dhoom 3 OOH campaign consists of a simple message “20 DEC IS Dhoom Day attacking the viewers psyche and making them register the release of the much awaited third part of the super hit movie.  At Juhu, four back to back hoardings of size 30×20 have been strategically executed with the message planted on them in a sequential manner against a backdrop of the movie visuals to deliver greater impact.