Bright Outdoor & iamnIndian.com spread patriotism in the outdoors

Bright Outdoor recently executed an outdoor campaign for the portal www.iamnindian.com in Mumbai. The web portal aims to promote the glory of Indian culture and diversity, while establishing a platform to enhance knowledge about India which can be a unifying force for the country. The campaign was unveiled right in time for the Independence Day, utilizing the patriotic spirit that was in the air to promote cultural unity.

Several hoardings could be seen in the Andheri, Warden Road and Mahalaxmi. Images of dancers posing in classical dance forms like Bharatanatyam and Kathakali were seen on the hoardings, depicting the cultural diversity of the nation. While hoardings with pictures of women from different religious backgrounds were used to promote the idea of national integration.

The onset of the Independence Day was found to be an ideal timeline to showcase the purpose of the portal to the citizens of the country. With the varied billboards promoting the unity in diversity of the country, the campaign was directed at populous areas with maximum visibility, to endorse the purpose of the’iamnindian.com’ the spokesperson of web portal said.