Campaigns
Amazon unveils ‘Great Indian Sale’ with compelling offers
The campaign, that is writ large on billboards and is highly visible on formats like BQS, corporate park media, and other transit media, beckons consumers with propositions like exchange offers, no-cost EMI, cash back
Amazon has unveiled a massive OOH campaign across multiple cities including Delhi, Mumbai, Bengaluru, Pune, Hyderabad and Ahmedabad to draw maximum consumer attention to the e-commerce giant’s highly popular ‘Great Indian Sale’ that is being conducted online during January 21-24. The campaign, that is planned and executed by Rapport WW, is writ large on billboards and is highly visible on formats like BQS, corporate park media, and other transit media.
The value propositions are exchange offers, no-cost EMI, and cash back.
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CampaignsZomato serves up a Garba-inspired OOH twist with a ‘not a Blinkit ad’ billboard
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Creative Concepts
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Contracts & InvestmentsTVS Motor appoints Dentsu for integrated media mandate
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Industry NewsUS study finds OOH delivers $7.97 in marginal profit ROI as DOOH adoption triples