Campaigns
Adidas ‘Liquid Billboard’ wins Cannes Outdoor Grand Prix
The unique activation was conducted to encourage women of varied backgrounds to take to swimming
The unique ‘Liquid Billboard’ created on a Dubai beach by Havas Middle East as a brand activation to encourage women of varied backgrounds to take to swimming won the prestigious Outdoor Grand Prix at the Cannes Lions festival on June 20.
As reported in the AdWeek, “The outdoor activation promoted Adidas’ inclusive swimwear collection and addressed the 32% of women globally who say they don’t feel comfortable swimming in public.”
The installation was a large transparent pool that people could dive into, “with their swims visible and live streamed online”.
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Alberta Cancer Foundation turns movie spoilers into a life-saving OOH campaign
Aldi creates a ‘broomstick parking’ bay for witches and wizards ahead of Halloween
Riddhesh Raval, Dy Municipal Commissioner, Ahmedabad, to address Gujarat Talks OOH
Maharashtra Maritime Board floats 19 advertising tenders across Mumbai’s waterfront, jetties and bridges
Traya marks Dussehra with ‘Andhere Mein Teer Mat Chalao’ activation
Puma becomes PVMA for PV Sindhu
HOCCO’s Aamchi campaign brings mango tree to Ahmedabad
District uses Samay Raina’s signature shirt to announce his live show
Blinkit in association with Kinetic India goes all Bollywood
Acclaimed Actor Manoj Joshi to deliver an inspirational address at OAC 2024
‘Let’s create an empathetic space for women’
‘It won’t just be a man’s world anymore’
‘We’re actively exploring acquisitions and working to increase our inventory’
A habit of success at Prakash Arts
‘OOH is an important channel to connect with corporate audiences’
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Trident Group brings ‘Tree of Strength’ to Durga Puja with a sustainability-led activation in Kolkata
Produced by Sakshi Advertising, the activation at Maddox Square invites visitors to plant their wishes while connecting the spirit of...
KISNA takes festive gifting nationwide with 300+ billboards featuring Shahid and Mira Kapoor
Projected to generate 5+ million OOH impressions, the #GiftHappiness campaign highlights exclusive jewellery offers, exchange benefits and a Grand Festive...
Kolonkojoyini uses Maa Durga installation to highlight stigma faced by trafficking survivors
The installation was conceptualised and brought to life by Tribes in collaboration with Sanlaap.
Hocco brings its East India debut to Kolkata streets with a pujo-themed campaign
To give the campaign a local feel and connect with people during Pujo, the brand used regional-language hoardings in Bengali.
Zomato serves up a Garba-inspired OOH twist with a ‘not a Blinkit ad’ billboard
The billboard plays on Blinkit’s brand identity to promise a familiar Gujarati treat after Garba, using local food culture and...
WOW Advertisement adds eight digital OOH screens across Ahmedabad and Surat
The expansion includes seven traffic LED screens across Ahmedabad and a 41 ft × 60 ft curved outdoor LED screen...
billups celebrates its anniversary by putting its people on billboard
The campaign is participating in fifteen locations across Asia, Europe and North America, including Belgrade, Amsterdam, Brussels, Berlin, Chicago. Portland,...
PDSN Media expands corporate DOOH network with new screens at Fulcrum
The new inventory comprises two 8×8 ft digital LED screens installed across Wing A and Wing B of the Mumbai...
Dubai Mall expands its DOOH network with 1,100 sqm of LED displays
Emaar Properties has reportedly deployed approximately 1,100 sq m of LED displays across indoor and outdoor areas of Dubai Mall,...
Broadsign bags contract with Context Networks for screen network in 14 US states
Through the collaboration, Context Networks is connecting eligible CPMN™ inventory to the Broadsign Platform, the company’s complete, reliable Ad Server...
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Talks OOHRiddhesh Raval, Dy Municipal Commissioner, Ahmedabad, to address Gujarat Talks OOH
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Talks OOHRohit Chopra of Times OOH joins Gujarat Talks OOH panel on infrastructure-led growth
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Campaigns
Hocco brings its East India debut to Kolkata streets with a pujo-themed campaign
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Campaigns
KISNA takes festive gifting nationwide with 300+ billboards featuring Shahid and Mira Kapoor