Campaigns

A ‘Sakht’ smartphone that exudes toughness & durability

In a strategic shift that challenges stereotypes and embraces inclusivity, smartphone brand Honor launches the ‘Sakht Phone’ campaign, spotlighting the unmatched durability of their latest X9b smartphone and reshaping the narrative of toughness in the ever-evolving world of smartphones.

Published

February 15, 2024

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HONOR phone OOH campaign

In a bold move that marks a strategic shift in their marketing approach, smartphone brand Honor has launched an campaign to spotlight the durability of their latest X9b smartphone. The campaign, prominently featuring the tagline ‘Sakht Phone’, seeks to redefine toughness in the smartphone industry, challenging traditional gender stereotypes and embracing inclusivity.

HONOR phone OOH campaign

The billboards, strategically placed in high-visibility locations, showcase the X9b’s unparalleled resilience while departing from the conventional “Sakht Launda” tagline. This shift to a more inclusive language is a calculated move by Honor to appeal to a broader audience. Beyond just product promotion, this initiative by Honor establishes a fresh industry benchmark by focusing on reliability and durability as fundamental brand qualities.

The durability of the Honor X9b is centered around the Ultra-Bounce Anti-drop Display and cutting-edge eye-care technologies. With three-layer protection and Ultra-Bounce Technology, the smartphone ensures resilience and splash resistance, serving as a reliable companion in today’s fast-paced world.

HONOR phone OOH campaign

Prioritising user well-being, the smartphone incorporates innovative eye-care features like 1920 Hz PWM dimming and hardware-level low-blue light, mitigating the risk of eye strain. Beyond durability, the X9b boasts a robust 5800 mAh battery within a sleek and lightweight premium body, earning it a Gold Label recognition from DXOMARK. The device supports three days of uninterrupted use, aligning seamlessly with the demands of modern-day usage. Users can indulge in captivating visuals on the Ultra-Clear Display, featuring a 6.78-inch panel with a 120Hz refresh rate and 1.5K resolution. Its adaptability between 120Hz for seamless gaming and lower rates for battery optimization ensures an unparalleled viewing experience tailored to individual needs.

Honor’s ‘Sakht Phone’ campaign not only positions the X9b as a durable and reliable smartphone but also propels the brand into a space where it champions a progressive mindset.