OOH market share against other media to go up to 5.1% from 4.7% in 2022
Edge1's real-time monitoring and reporting functionalities offer Wallop Advertising insights into campaign performance, audience engagement, and return on investment (ROI)
M4G spoke with Adarth Technologies as they prepare to present their innovations at the upcoming OOH Expo in Delhi.
The report predicts India to outperform all markets in the Asia Pacific region
Basis' omnichannel DSP provides marketers with access to Vistar Media’s marketplace for DOOH media
The court takes cognizance of the non-commercial aspect of the messaging displayed on the hoardings, signages, etc
Expect to earn at least 30-35 Crores from indoor ads says BMRCL chief.
The newly launched news channel made use of as many as 2,000 digital screens across numerous cities in India
The deal, worth reportedly Rs 100 crore will see the specialist agencies working with the automobile giant for their outdoor advertising campaigns.
This initiative reaffirms the JCDecaux Group's commitment to active participation in the fight against climate change by adopting eco-responsible practices
