Adex to grow by 20% in 2022 to reach Rs 90,000 cr: Pitch Madison Ad Report 2022

In OOH News By M4G Bureau - February 17, 2022

OOH Adex has registered a high growth of 69%, taking the industry to Rs 2,178 crore, but still way below 2019 level.

OOH reverts to 2007 figures due to pandemic: PMAR 2021 report

In Research By Bhawana Anand - February 18, 2021

The report however adds that Q4 in 2020 has registered a 61% increase over Q3 in 2020 and a 16% increase over Q4 in 2019, which indicates a sharp revival in 2021 for the market and ADEX

Dentsu Aegis Network is now dentsu international

In OOH News By M4G Bureau - September 29, 2020

The business will be registered as Dentsu International Limited with UK Companies House and is expected to be in use from early October 2020.

Bobble AI & Trapyz evaluate visitation trends across India amidst Covid19

In Research By M4G Bureau - July 07, 2020

Hospitals and ATMs emerge as the most visited sub-categories and Pune registered 530% increase in visits during first phase of lockdown

LIC calls for empanelment applications in Chandigarh

In OOH News By M4G Bureau - December 06, 2019

The applications are invited from Printers and Vendors registered in Tri-City

Srishti Group’s OPT wins audio ad rights at Hyderabad’s Kacheguda railway station

In OOH News By M4G Bureau - July 12, 2018

Audio advertising is expected to register firmly with the large audiences at the busy railway station

RERA registered real estate brands gradually retracing OOH path

In OOH News By M4G Bureau - January 10, 2018

The act, implemented in 2017 with aim of bringing about clarity and fair practices to protect the interests of buyers, had put several big and small real estate projects on the back-burner, resulting in a sharp drop in their OOH advertising too

Nabendu Bhattacharyya anchors the Quintessential OOH Quiz at OAC 2017

In OOH News By Nabamita Chatterjee - July 29, 2017

The Quintessential OOH Quiz, got participation of all registered delegates at OAC 2017.

Cuttack Municipal Corporation set to take strict action against defaulting firms

In OOH News By Bhawana Anand - June 09, 2017

The defaulting firms will be de-registered from the civic body and then civil action will be initiated against them.

Sun Pharma takes innovative steps to promote Volini Recovery Zone initiative

In OOH News By VJ Media Bureau - November 21, 2016

At the recently concluded Airtel Delhi Half Marathon a Volini Recovery Zone was created where the registered participants of the half marathon could get an exclusive opportunity to enrol for the Volini Recovery Program