The objective is to root out all unauthorised media in the city and properly implement the Odisha Advertisement and Hoarding Policy, 2015
The first draft is expected to be released in three weeks for obtaining the suggestions of media owners in the city and to gauge their concerns
Increase revenues from advertising on airport road, provision for digital media, engagement of advertising industry for public conveniences’ development are some of the initiatives that will...
While new advertising opportunities like LED & LCD have been permitted; the biggest issue i.e. illegal media has been tackled with strict policy implementation and compliance...
Taking a cue from its TVC, the brand has taken the OOH route to educate the masses about their new term life cover plan
A panel discussion on digital OOH at the FICCI-FRAMES organised in Mumbai brought forth the compelling factors that will drive digital OOH growth in India
Government is planning for over 700 kilometres of Metro network over the next 5 years, with a vision of establishing Metro systems in 50 cities
The corporation plans to net Rs 5 crore annually from outdoor advertising, although it has not earned even Rs 1 crore revenue in the last 5...
Municipal Corporation of Gurugram (MCG) recorded 33% increase in ad tax revenues in 2016-17, from Rs 12.01 crore in 2015-16 to Rs 16.07 crore in 2016-17
Harietha S, Assistant Commercial Manager, Bengaluru Division South Western Railway in her presentation on ‘How OOH industry can tap into Railway media opportunities’ threw light on...
