“Our goal was to answer the question, how effective are advertisements placed on vehicles,” states the company.
“OAC being one of the best platforms for the outdoor advertising community and has helped us throughout these years to network with industry leaders and promote...
The screens were purposefully placed at both Westfield retail and leisure centres in London, providing passers-by with a sensory experience to help them escape the city...
The partnership drives the expansion of Rapport’s offerings to include a real-time, data-driven programmatic approach to DOOH with the ability to leverage Mediabrands proprietary audiences.
Ashish Ohlyan, Head of Marketing, Cholayil, says, “This campaign aims to target the new age, modern and progressive women of the country.”
Former Microsoft Research Managing Director and computer vision pioneer P. Anandan joins Hivestack as a special advisor to spearhead initiative
In her new role, Deepa will be accelerating the overall business growth in the West & South regions.
Mike Cooper will be sharing his perspectives on the success factors for pDOOH in India markets, in relation to expansion of pDOOH networks in other geographical...
The media owners are hopeful that the ad tax will not be applicable as GST is being applied on the business
Vadilal Group has invested in the two agencies the duties to manage the brand’s OOH media strategy, planning, buying, negotiation and campaign implementation
