Anil Kannambille, Director, Accord Advertising, also sees a promising future in digital OOH
The Outdoor Asia team went outdoors in Mumbai and Kolkata to gather people's views and perceptions about outdoor advertising.
Milestone Brandcom unveiled the launch of iPhone 6 & 6 Plus through a noteworthy month-long OOH campaign.
The industry body has also circulated a note on accreditation of advertising agencies
It is not uncommon to see two competing brands making their value propositions in the outdoor in close proximity of each other, often from the very...
After emerging as India's most promising brand and its stint in attempting to break the world record of longest self-photographs (selfie) relay chain, Lava International Ltd,...
High visibility billboards were selected at key locations like market place, junctions, railway stations with a mix of selected gantries, wallraps and unipoles for the campaign.
Kinetic India handled the OOH duties of the Levi's Commuter Series campaign by using multiple formats like billboards, dropdowns, standees, backlit cut-outs, wall facades and signage.
The signage for the famous liquor brand has been designed with an aim to develop the location as a landmark for the brand.
Vodafone Odisha Circle believes that without using outdoor media as one of their display tool, no brand can achieve 100 per cent reach among their TG.
