Pacific Digital which has introduced Wall Graffiti Media expects widespread adoption of the media in the outdoor space given its aesthetic value and ease-of-deployment
The recommendations were put forth during the course of a brainstorming open house session at the conference
The OOH campaign, executed by Kinetic Worldwide India, is essentially targeted at the affluent urban youth
The brand opted for a massive OOH campaign using more than 200 properties including traditional hoardings, flyover pillar brandings, LED board, kiosks and bus-shelters.
The brand has used a wide variety of OOH formats for the campaign that includes traditional banners, hoardings, high rise cut- outs, cantors, etc.
The campaign will culminate in mid-October
The BMW Experience Tour 2014 showcases the complete range of sedans and SAVs (Sports Activity Vehicle), demonstrating the superior driving dynamics on a specially designed test...
The Durga Puja (Durgotsav) is the season of hope for the OOH industry in Kolkata and rest of West Bengal. Every year, brands of all hues...
DDB Dubai will provide strategy, creative, media buying and planning services, and CRM across the 21 markets that the regional office covers
Leading OOH firm Accord has executed the campaign
