First leg of campaign has begun; Some Rs 5 crore going into multi-city OOH promotion of the movie
The auto major is working towards conducting the programme at 14 malls as well as 150 schools spread across 6 cities with engaging activities & games
This partnership will help the agency to help clients to explore exciting opportunities available in smart cities
The innovative solution is being brought to India by Msquare Ad Roller India, a joint venture of digital printing major Macromedia and OOH firm Maverick Media
Leading digital printing firms assert the importance of adopting green printing machines, media and materials but call for a multi-stakeholder approach to ensure that green printing...
Atul Shrivastava, Group CEO, Laqshya Media Group, shares his group’s experience with DOOH media in an interview with Rajiv Raghunath. Edited excerpts:
Removal of such media will also cause revenue loss to the authority, so there is expectation that some new OOH advertising avenues will get created
The luxury mall located in Bengaluru houses a mix of highly sophisticated digital and static media, providing an uncluttered environment for brand advertising
Bill Fordyce, COO, HyperMedia, Dubai spoke on ‘How DOOH can work the magic for media owners & brands’ at OAC 2017.
26 different companies won the awards. Madison won 3 Golds, while DDB Mudra Group won 2 Golds. Overall, Madison OOH won 10 metals, while DDB Mudra...
