JCDecaux will take over the contract in November and manage internal advertising opportunities across the two malls, comprising 180 screens in a 100% digital environment
Mall media, like large formats in the city, are attracting a slew of advertising brands
Media and entertainment group Global has entered the OOH sector with the simultaneous purchase of Primesight and Outdoor Plus
The campaign has been rolled out on bus shelter media, maintained by Times OOH, using eco-friendly, recyclable textile fabric that is 100% plastic free
Although malls attract large footfalls, the steep rates will likely deter many brands from advertising on mall facade in South Delhi
The rates have been revised in keeping with the expected advertising demand for these formats, and also to buoy the civic body’s revenue earnings
OYO Rooms has launched an offline marketing initiative with paper cup branding in association with GingerCup
Netflix has run the campaign in 2 phases, drawing a lot of attention to the show
L V Krishnan, CEO of TAM Research urges OOH industry to begin the measurement project at one location with the help of street cameras and AI...
Handled by Rapport Outdoor Advertising, the prime day flash sale was promoted through unique & appealing structures at high-foot fall locations in top three metros
