A recent report by EY analyzing the Indian Out-of-Home (OOH) advertising sector says the share of Digital OOH (DOOH) out of the total OOH revenues is...
With high-impact digital creatives now dominating key locations across the city, the campaign builds momentum for the highly anticipated event, set to take place on February...
Pawan will be speaking on industry regulation, policy advocacy, audience metrics, tech adoption, among others
A knowledge seminar on OOH titled Adapting to be accountable at the Goafest 2024 in Mumbai featured a panel discussion involving Darshana Shah, Head of Marketing & Customer Experience at Aditya Birla Capital; Pawan Bansal, COO...
Pawan Bansal, COO, Jagran Engage says that healthy participation of regional and local brands might have given the impression that share of national brand advertising in...
Inclusivity, tech focus, adoption of best business practices core to Pawan's vision for IOAA
Basant has over 25 years of experience across the media landscape spanning various business roles from media planning and buying to content creation.
24 million children to be reached through Dettol Hygiene Olympiad in 2022
The booklet available on the OAC app for download, takes the users through the metrics platform Roadstar & Telescope developed by ReLU AI System, and was...
The onsite, in-person, round of judging for Outdoor Advertising Awards 2022 got started today at Courtyard by Marriott in Gurugram, as an eminent panel of brand...
