Rajneesh Rawat, Managing Director, Origins Advertising, talks about what it takes to strike it rich in the DOOH space. Edited excerpts of the interview:
Media owners had citied the issues related to obtaining permissions from local bodies for putting up media in railway area
The luxury mall located in Bengaluru houses a mix of highly sophisticated digital and static media, providing an uncluttered environment for brand advertising
The brand has put up an iconic installation at the Chennai airport where the media rights are held by TDI International.
With the DDB Mudra Group moving towards digital driven transformation; Sommnath would be playing a pivotal role at DDB MudraMax by putting digital and tech at...
Laqshya Media Group's Event Capital makes a high-decibel event debut in Delhi
Selvel has won the rights for 11 LED boards while Enkon received 5 and P.K. Advertising got rights for 3 LED boards installation in the city...
Domino installations at various locations in Singapore spread public awareness of bad diet and lifestyle habits
The futuristic project will see sustainable creative installations integrated within Dubai Media City, Dubai Internet City and Dubai Knowledge Park
DMRC conducted onground activities like street plays at various Metro stations to sensitise people about"Swachh Bharat Abhiyan
